![]() There can be people who are so convinced of their beliefs, findings, or assumptions that it’ll be quite hard to tackle them and challenge them. Be prepared to tackle and challenge assumptions and fight with strong opinions.You’ll be surprised by how much useful information and unknown facts they will bring to the workshop. Before you start working on a patient journey map, ask the multidisciplinary team to search for all available facts and information within a company and within departments. Do some research before you start mapping.Align with everyone within your multidisciplinary team and stakeholders on the scope of your patient journey map you are going to build, which patients are the target group, and which journey stages you will map out. Spend enough time on the business question or challenge you want to solve.By inviting those people to join and be part of this journey, you also drive engagement and interest. You need to have everybody's knowledge and everybody's input in these workshops. Journey mapping goes beyond the marketing team only. To get started with patient journey mapping, you can read books about how to plan and schedule a journey mapping workshop, listen to expert podcasts, or even hire an expert if you’re not confident enough to start mapping on your own. How to prepare for creating a patient journey map or doing a workshop? Keep these things in mind to do everything right: It gives you the answer to the following questions: What are their experiences? How do they live through this journey? What is the context? What about their families and their relatives? What about the personal situation?Ĭapturing these people’s experiences and their points of view helps healthcare and pharma companies think about making their lives better and improving their experience. An emotional journey is what gives you a real holistic view of the person going through this journey. ![]() It's also about mapping the functional, the clinical journey, and the emotional one. There can be involved insurance companies and different kinds of specialists who work in various hospitals or centers. Patient journey maps cover touchpoints and interactions with and between different stakeholders in the healthcare setting. In this article, you won’t find the theory that you can read in books or on the Internet but some pragmatic, hands-on tips, as well as dos and don’ts from Anneke’s experience. Journey mapping is a great way to capture and visualize all the available knowledge, data, and insights about the current journey and then take it from there. What are their concerns, priorities, needs, and their expectations of the consultation (or the discussion) they're having? What influence might they have on treatment-related decisions and the quality of life? What does it mean to live with the disease? With all this happening, there is an urge for the healthcare industry to better understand patients and their journey. In the healthcare and pharma industry itself, there’s a shift from traditional clinical trials towards more real-world evidence to measure what a clinical trial does to patients, how they experience it, a treatment, a new drug, or a new service. Today’s healthcare systems are under economic pressure caused by social and demographic changes like e-health and connected data, the growing number of chronically ill people, and increased patient participation in treatment. The healthcare industry has undergone significant changes over recent years. In 2020, she founded NRICH Insights to Impact, a consulting company. Anneke Rijk is a market research and consumer insights professional who worked for 13 years at Nutricia, a manufacturer of medical nutrition products, devices, and services. ![]() This article is based on the patient journey mapping talk by Anneke Rijk at our recent event from the healthcare journey mapping series. ![]()
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